Only Co. 2025 Christmas Letter

As the year wraps up, I find myself reflecting on two things: gratitude and opportunity. Living and working in a place like Wyoming means we have to be innovative and driven in ways that can sometimes feel constricting. But after 14 years in business, I’ve realized something powerful: one of our greatest strengths isn’t a product or service—it’s the people. The people we get to work with every day, the ones who trust us with their vision, their growth, and their dreams.

For me, it all comes back to this idea: cool people, cool projects. That’s what drives us. When we align with the right people and work on the right mission, we’re building something bigger, and longer-lasting, than ourselves. As we’ve so often heard, “if you want to go fast, go alone; if you want to go far, go together.” And let me tell you, this “together” thing isn’t easy. It doesn’t happen overnight. It takes time, grit, and commitment to build the kind of culture where growth and ambition thrive. 

Looking ahead, we’re laser-focused on solving a massive problem: the workforce challenge in industrial businesses. Birth rates are declining, skilled trades are losing ground to the cultural push for four-year degrees, and industries like energy, manufacturing, construction, and trucking are struggling to find the people they need to deliver on their missions. It’s an exhausting cycle, but here’s the good news: it can be solved.

There’s no silver bullet, no quick fix. But just like solving a problem in the shop, the field, or on the road, the right tools and mindset can make it happen. We’ve found that Branded Recruitment—real, authentic storytelling that highlights the soul of our clients’ business—is the key to breaking this cycle. When businesses share compelling stories and show the world who they truly are, they don’t just attract employees—they attract the right employees.

Here’s the thing: most of our clients don’t have to change who they are to succeed. They’re already treating people well. They’re already delivering great products and services. What’s missing is the people to sustain and grow their operations—the people who will give them the support to face the future with confidence.

Our mission is simple but ambitious: to be a liberating force for industrial business leaders. We’re here to help solve one of the hardest challenges businesses face today (people challenges) so they can focus on building, growing, and thriving.

To our friends, clients, and partners: we’re honored to be on this journey with you. Thank you for letting us help you dream big and bring those dreams to life. The future is bright, and we’re more excited than ever to roll up our sleeves and make it happen—together.

Here’s to working with more Cool People on more Cool Projects in year 15 of business.

— Josh Law

CEO, Only Co.